Welcome bebe Stores, Inc.

bebe sportbebe Stores, Inc. Stylized bebe stores and pronounced as “Bee-Bee”

A women’s retail clothier established in 1976. Founded by Manny Mashouf, who emigrated from Iran to the United States in the early 1970s.

He opened the first bebe store in San Francisco during a time when three categories dominated the women’s wear market: junior, bridge and misses. The brand develops and produces a line of women’s apparel and accessories, which it markets under the bebe, bebe Sport, and 2b bebe names.


bebe, be unique, be YOU!

The company operates 312 stores, of which 215 are bebe stores, 32 are 2b bebe stores, 64 are bebe Sport stores (this includes bebe/bebeSport 2-in-1 stores) and one is a bebe accessories store.

These stores are located in the United States, the District of Columbia, Puerto Rico, the U.S. Virgin Islands and Canada. bebe also has an international division in Lebanon, Kuwait, Egypt, Israel, Singapore, Indonesia, Malaysia, Mexico, Russia, Saudi Arabia, Thailand, Turkey, and UAE.

The name ‘bebe’ (pronounced as Bee-Bee) is a portmanteau derived from the soliloquy from Shakespeare’s play Hamlet in which the eponymous Prince ponders “To be or not to be”. The name is never capitalized as it is a combination of two verbs forming a metaphorical verb as whole.

Founder Manny Mashouf came up with the name after a conversation that was had at a party he attended in San Francisco during the 1970s shortly before he established the brand.

The first store was opened in San Francisco in 1976. The company launched bebe Sport in year 2003 to focus on active lifestyle via sportswear, tops, sweaters, outerwear, and accessories. In 2009, bebe Sport stores were converted to PH8 with bebe Sport product now sold in bebe and 2b bebe stores.


The company then converted bebe Sport stores to PH8 stores stores in November 2009. PH8 offers casual weekend apparel, work-out attire and accessories such as bags, shoes and seasonal items. 2b bebe’s outlet division provide clearance merchandise, Bebe logo merchandise and special cuts produced under the 2b Bebe label exclusively for the outlet stores.

As of 2012, bebe has launched a bridal wear line available in stores throughout United States. Additional bridal salons are under consideration. The bridal wear line debuted with a collection designed by Project Runway runner up Rami Kashou.

bebe has semi-annual collection preview events where clients are invited to preview the latest collections at bebe stores. Additionally, the company partners with national and regional magazines to host events benefiting non-profit organizations.

As an avid community involved organization, bestwaytoHealth.com proudly welcomes bebe to our ever growing family of featured manufacturers and supporters. Please support their efforts and find their amazing designs and features catered and designed specifically for

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